Our purpose
Empower people and organizations to reshape what is possible in building safer, healthier, and high-performance workplaces.
Our vision
A world where work is energizing, inspiring, and brings out the best in people
Our mission
We work side by side with clients to create positive transformation, develop leaders, and embed cultures that deliver lasting performance
Our core values
Respect
We treat everyone with dignity, fairness, and inclusion
Relationship
We build trusting relationships that enable meaningful collaboration
Integrity
We honor our world and stay true to our commitments
Growth
We grow by learning, staying curious, and helping others do the same
Impact
We tackle real challenges, deliver measurable results, and create sustainable value
Leadership
We’d like to introduce you to the JMJ team.
Our story so far
It’s impossible to capture all the amazing people and extraordinary events that have brought JMJ to where it is
today. There have been many changes over the years, but what remains unchanged is our lasting commitment to making a difference. Here are just a few of our highlights:
Our story began on a houseboat in Sausalito Bay (just north of San Francisco) when Joseph Friedman, Mike Goddu, and Jay Greenspan had the wild idea they could build a consulting business together. With $10,000 in seed money from Jay’s Mom and some visionary ideas, JMJ was born. The fledgling company joined a nationwide franchise network for consulting firms (Transformational Technologies) and was named “Rookie of the Year.”
Having moved its corporate headquarters from California to Texas, JMJ’s High-Performance Projects™ practice thrived. We supported major projects including the rebuilding of Kuwait, the clean-up of the Hanford nuclear waste site in Washington, and the Channel and Sydney Harbor Tunnel construction projects.
As we entered the new millennium, JMJ’s flagship Incident and Injury-Free™ (IIF™) practice took off, leading the way in creating
safety performance for major energy, mining, and construction companies operating around the world. Over the next decade, we worked on iconic projects, including the construction of Heathrow Terminal 5 (Europe’s largest construction project at the time) and the Shell Pearl GTL plant (setting a safety record for
Shell).
After years of double-digit growth, JMJ caught the attention of London-based private investor group, 3i. They acquired a majority share, pledging to support the company in its commitment to transforming leadership and safety cultures around the world.
Helping organizations transform their culture remains our priority. In early 2022, we entered the digital world with the launch of the JMJ Transformation Cloud technology platform. With a renewed focus on delivering transformation in safety, sustainability, and performance, JMJ, in partnership with organizations across the globe, continues to create impact and value for its clients and the hundreds of thousands of people who work with them. Our vision? To be the world’s leading cultural transformation firm, creating breakthrough results in safety, sustainability, and performance.
Awards and affiliations
Over the years, our work has been recognized with prestigious awards for both JMJ and its clients as well as membership of industry-leading organizations. This reflects our deep commitment to excellence and innovation.

Join us in doing amazing things
JMJ is growing and we’re on the lookout for talented, passionate people to join our global community.
